A number of years ago, a major meat packer wanted to do a promotional campaign on radio. The idea was to have call-in contests on radio stations throughout the country, and the winners would receive large supplies of sirloin steaks.
The researchers had to come up with a name for the contest. The report they submitted read something like this.
After conducting market research, we have reached the conclusion that the name ”High Steaks” would be an appropriate name for the contest. We base this conclusion on interviews and surveys, and we are firmly convinced that the majority of radio listeners will understand the double entendre. The only city where we found a lack of sophistication was Memphis, TN, and there we recommend that you call the contest ”Free Meat.”